The hypnosis practitioner describes himself and his qualifications in glowing terms, with as many acronyms as possible, giving his background, his line of study, and maybe an amusing reference to his local roots. Hopefully, there will be more words here so this area balances the very pretty picture better.
The practitioner then describes his personal philosophy and approach to hypnosis and any "spotlight" techniques he uses to differentiate himself. Looking for more words here, too. Practitioner isn't offering a personal photo at this time, so I'll insert a stock, attribution-free photo of a person from Pixabay.